BBQ Opens European Headquarters in Spain to Push into EU Market
Creatrip Team
3 months ago
Genesis BBQ Group announced a joint venture with global operator BLT F&B to establish a European headquarter in Spain. The partnership will build integrated European supply chains, production bases and logistics warehouses to support master-franchise deals, flagship stores and product localization across markets such as Spain, the UK, France, Poland and the Netherlands. BLT F&B brings experience in Spanish‑language markets and global restaurant operations, while BBQ aims to use the hub to accelerate SCM (supply chain management) modernization and expand K‑chicken’s premium positioning across Europe. (K‑푸드: Korean food)
