Actor Kim Woo-bin Stars in Jaeger‑LeCoultre Teaser Featuring Reverso Origin Webtoon Book
Creatrip Team
3 months ago
Jaeger‑LeCoultre released a holiday teaser showing Korean actor and brand ambassador Kim Woo‑bin reading a printed comic book edition of a new webtoon that tells the origin story of the Reverso watch. The Reverso, known for its rotating case, has been an icon for nearly a century. The brand’s “Made of Makers™” program partnered with Filipino webtoon artist Olivecoat to adapt archival material into a scrollable webtoon that visualizes the 1931 invention—apparently born when players protected watch dials during a polo match in India—plus scenes of the Le Sentier workshops. Olivecoat’s pastel, collage-driven style and empathetic character interactions aim to make the technical and historical story accessible. This is Jaeger‑LeCoultre’s first collaboration with a comic artist; the campaign highlights cross‑disciplinary projects (e.g., video art, perfumery, gastronomy) under the Made of Makers program. The webtoon is available on the brand’s site and Naver Webtoon, and customers who buy a watch this season receive a printed comic book as a gift.
