Children's clothing market grows fast, set to exceed 2 trillion won this year
Creatrip Team
3 months ago
Despite Korea's low birthrate, the domestic children's clothing market is expanding rapidly and is expected to top 2 trillion won this year, up about 7% from last year. Analysts attribute the growth to more single-child families and an increase in dual-income households with higher purchasing power, which has boosted demand for premium kids' apparel. Social media trends showing off children's outfits ('deungwon look' — outfits worn to daycare/school) are also driving demand. Brands and retailers are responding: New Balance Kids aims to grow sales, indie and mall channels report large gains, and fashion labels like Hazzys are launching in-house kids lines to become family brands. Department stores and outlets are reworking kid-focused zones and hosting exclusive premium kids pop-ups. Industry groups note the market has roughly doubled over five years since 2020. (29CM: a Korean online shopping platform)
