Kodak Apparel Launches 'Mailer Collection' Inspired by Photographer Workwear
Creatrip Team
a year ago
Kodak Apparel, a brand operated by Highlight Brands, has released its new 'Mailer Collection' for 2025. This collection draws inspiration from the workwear of photographers, designed to ensure mobility during shoots. It features a semi-oversized fit, wrinkle processing, and convenient pocket styles. The collection also incorporates Kodak's 130-year photographic heritage in its art designs.
The theme of the accompanying photo shoot is 'Urban Adventure,' showcasing Kodak's vibrancy and analog charm, with vintage colors and retro film camera props. The 'Mailer Garment Washing Jacket' stands out with its garment washing technique, offering a soft feel and vintage look. With its practical front pockets, the jacket is versatile for layering.
Kodak Apparel also introduces the 'Mailer Graphic Sweatshirt,' using artwork inspired by 1940s Kodak envelope address labels. The line is available at Kodak Seoul Showroom in Hongdae, Seoul, which acts as both an exhibition and sales platform for Kodak's heritage products.
Kodak Apparel operates flagship stores in tourist-heavy areas like Seongsu and Myeongdong, with aims to expand its global presence through the new showroom.
