Naver links maps and membership with Netflix’s ‘White & Black Chefs’ Season 2
Creatrip Team
3 months ago
Naver is partnering with Netflix to promote the upcoming reality show "White & Black Chefs: Culinary Class War 2" through a joint campaign called 'NeNet' (Naver + Netflix). The Naver Maps app now features a saved-list of restaurants run by about 30 chefs appearing in Season 2—including Michelin two-star chef Lee Jun, Son Jong-won, and Raymond Kim—and will publish the full roster of chef-operated restaurants from Dec. 18. Naver Maps will also exclusively share a “secret eateries” list recommended by more than 10 chefs from Season 1, such as Choi Hyun-seok and Yeo Kyung-rae. In addition, Naver Plus Membership users can join a 'NeNet Dining' promotion: new or participating subscribers who pick Netflix as a digital content benefit between Dec. 9 and Jan. 18 will be entered for a chance (10 winners) to receive a dining invitation prepared by a chef appearing on the show. (NeNet refers to the Naver–Netflix collaboration.)
