JanSport Opens Store in Lotte World Mall, Sales Surge 60%
Creatrip Team
a year ago
JanSport, the global backpack brand officially distributed by MUSINSA TRADING, opened its first offline store in Seoul at Lotte World Mall on August 20th. This comes after opening stores in Starfield Suwon and Hanam. JanSport has seen a 64% sales increase in Korea, driven by popular products like the "Half Pint Mini Backpack" and rebranding strategies appealing to young consumers. The new store features best-sellers like the SuperBreak and Light Pack, as well as the exclusive release of new colors for the Half Pint, available only at Lotte World Mall until September 3rd. A lucky scratch coupon event for visitors will be held until August 23rd.
