Abley Opens Christmas Cake Pop-up Store Featuring 400 Bakeries Nationwide
Creatrip Team
3 months ago
Abley, a Korean style-commerce platform, will run a ‘Christmas Cake Pop-up Store’ from Dec 8 to 26, combining online orders with in-store pickup or delivery. Customers can order via the app, choose a pickup date to avoid waiting, or receive cakes by courier. About 400 bakeries — 2.5 times more than last year — participate, including popular Seoul spots like Aquasanta (Seongsu-dong bakery café), Mogatto (cake specialty), and regional favorites such as Jjaekjjaek Gokgan (Paju rice cake), Lesser (Daejeon strawberry cake), and Jure Cakeery (Jeju). Abley offers up to 20% discount coupons for members and map-based local store search with business hours, addresses, and reviews. The event aims to support digital transformation of neighborhood businesses by exposing sellers to Abley’s 10+ million monthly users and helping convert new visitors into repeat customers. In November, Abley’s bread and cake category saw 130% year-on-year transaction growth, with orders up 84% and orderers up 81%; searches for “anniversary cake” rose 45% and “custom cake” 31%. Abley says it will keep expanding food offerings and partnerships with local small food merchants.
