Topten Kids Opens First Store in Starfield Village to Improve Accessibility
Creatrip Team
3 months ago
Topten Kids, the children’s clothing brand by Shinseong Tongsang, has opened its first store in Shinsegae Property’s new local community mall brand, Starfield Village — at the Paju Unjeong (운정) location. The store sits in the mall’s third-floor kid-focused area, ‘Byeolmadang Kids Zone’ (a specialized children’s zone), aiming to expand brand access in Unjeong, a major kid-focused shopping district with 38 elementary schools within a 5 km radius. To build a kids lifestyle ecosystem and increase customer touchpoints, the shop will run a buy-one-get-one promotion on all items through Dec. 21, give a Christmas sachet to customers who spend over 100,000 won (approx. price marker) while supplies last, and operate a photo booth for visitors. A Topten Kids spokesperson said the Unjeong opening lets the brand reach family customers more closely and become a convenient everyday kids’ shopping hub rather than just a special-occasion destination.
