Chicken Shop Turns Into Parisian Photo Spot with 'Holiday in Paris' Promotion
Creatrip Team
3 months ago
BBQ Village Songridan-gil, the flagship store of chicken franchise Genesis BBQ, has become a popular year-end photo spot with its 'Holiday in Paris' promotion. The restaurant recreated Parisian Christmas decor—Eiffel Tower and Arc de Triomphe graphics, antique gold frames, a large holiday tree and photo zones—and offered special menu items like the Versailles afternoon tea set, Paris chicken platter, Café Gourmand set, Champs-Élysées brunch set and vin chaud (mulled wine). Menus were developed by chefs from five-star hotels and Parisian chefs, with tasting involvement from the French Chamber of Commerce in Korea. The Versailles afternoon tea is noted for being luxe yet affordable (about 10,000 KRW per person), earning it the nickname “great value afternoon tea.” The promotion has driven a surge in SNS 인증샷 (photo posts), more bookings and a 30%+ year-on-year rise in foreign visitors; global influencer views exceeded 10 million. A French actor who starred in the drama “The Tyrant’s Chef” praised the authenticity, saying it evokes nostalgia for France. BBQ says the campaign showcases its evolution into a global culture-and-lifestyle platform by blending Korean chicken with French holiday ambience to create a premium, story-driven customer experience.
