KFC Launches Upside-Down Zinger in Stranger Things Season 5 Tie-In
Creatrip Team
3 months ago
KFC Korea released a limited-edition Upside-Down Zinger burger in collaboration with Netflix’s Stranger Things Season 5. The novelty burger flips the usual structure—placing the bun between two thick chicken breast fillets—and adds bacon, cheddar, a burger bun layer, spicy fire chili sauce, and pepper dressing for a rich, textured flavor. Offered as a single item, set, box, and special pack with themed packaging, the product is part of a broader campaign that includes themed menus, events, and experiential spaces. Teaser videos featured a strange incident at KFC’s Sinchon branch, and on December 4 promoters riding the show’s iconic bike will do street promotions in Sinchon. From December 5 a pop-up store recreating the Stranger Things universe will let fans more fully immerse themselves in the campaign. KFC Korea’s CMO said the initiative connects menu, content, and space to create new ways for customers to enjoy KFC’s taste and fun.
