Fwee’s ‘Pudding Pot’ Tops Olive Young Awards in Contouring Category
Creatrip Team
3 months ago
Korean makeup brand Fwee announced that its signature Lip & Cheek 'Blurry Pudding Pot' won first place in the contouring category at the 2025 Olive Young Awards, which ranks products by customer purchase big data. The Pudding Pot—known for leading lip-and-cheek trends among Gen Z—previously earned an 'MD’s Pick' in 2024 and strengthened its category presence with the win. The popular 'Without' shade showed steady sales growth, and to celebrate the award Fwee released a limited December set pairing a best-selling shade with unreleased colors. The promotional bundle, which included a surprise full-size unreleased shade with each purchase, sold out on Olive Young’s online store during the December sale. Highly anticipated unreleased shades include 'Bunny' (a cool pink inspired by TWICE’s Nayeon) and 'Vanilla' (a Pudding Pot take on the brand’s best-selling Voluming Gloss 'Vanilla 70%'). Fwee credited the product’s unique formula and wide color range for redefining the lip-and-cheek category.
