Cafe 1L Wins 2025 Consumer Impression Award Again, Rolls Out Seasonal Menus
Creatrip Team
4 months ago
Cafe 1L has been named No.1 in the 2025 Korea Consumer Impression Index for the second consecutive year in the customer satisfaction (cafe) category, an award recognizing companies that deliver exceptional product quality and service. Founded in 2014 in Baekseok, Ilsan (Gyeonggi Province), Cafe 1L is known for offering 1-liter (1L) large-size beverages at affordable prices. The company runs an R&D center to develop seasonally refreshed menus and recently launched a “Marron series” in September; new winter-concept items are planned to balance mainstream appeal and trendiness. Cafe 1L supports franchisees with an owner-centered autonomous operation system so stores can adapt offerings to local neighborhoods and customer tastes, aiming to provide a more personalized cafe experience. The brand also expands accessibility through a monthly “Liter Day” coupon on the Baedal Minjok (Korean food delivery app), its mobile gift certificates and KakaoTalk storefront, and promotes seasonal events on Instagram to strengthen consumer engagement and awareness.
