Sold Out on First Home Shopping Launch: TAMZ ‘Hong Jin-kyung Edition’ Certified for Hair Loss Relief
Creatrip Team
4 months ago
LIVEX’s haircare brand TAMZ sold out all inventory during its first home-shopping launch on Lotte Home Shopping on Nov. 29. The broadcast featured general TAMZ products alongside a new functional lineup, the “TAMZ Hong Jin-kyung Edition,” a scalp intensive care set. Orders surged immediately after the show started, leading to early sell-out. The Hong Jin-kyung Edition has been certified by the Ministry of Food and Drug Safety for hair loss symptom relief and demonstrated scalp health, follicle elasticity, and balance regulation benefits across 16 clinical trials. The product emphasizes a development-focused approach combining salon-based data, TAMZ’s technology, and celebrity Hong Jin-kyung’s real-user experience rather than mere celebrity marketing. LIVEX CEO Song Jung-woong said the sell-out confirms the brand’s competitiveness and growth potential in the functional home-care market and promised expansion of the functional lineup and more follow-up broadcasts. LIVEX’s skincare brand CLNIVE also continued strong performance with consecutive home-shopping sell-outs and additional orders during the same period. (Lotte Home Shopping: major Korean televised shopping platform)
