GKL and Busan Tourism Organization Partner to Boost Overseas Visitors
Creatrip Team
3 months ago
GKL (Grand Korea Leisure) signed a memorandum with Busan Tourism Organization (BTO) to expand inbound tourism and strengthen Busan’s tourism ecosystem. The partnership will focus on MICE industry links, joint use of the foreigner-oriented Visit Busan Pass (비짓부산패스) for transport, attractions, and shopping, promoting food tourism, activating night tourism, and coordinated marketing and exchanges. GKL highlighted the agreement as a key step to raise Busan’s tourism value and pledged continued collaboration to attract more international visitors and revitalize the local tourism scene.