K-Beauty Brand AGE20’S Enters UK Market via Pureseoul Select Shops
Creatrip Team
3 months ago
AGE20’S, a cosmetics brand from South Korea’s Aekyung Industrial Co., has launched in the UK by entering Pureseoul (a K-beauty select shop) both online and in 11 physical stores across London, Cardiff and other major cities. The brand plans to expand to 14 locations this year. The initial product offering is its best-selling Essence Pact available in 20 shades tailored to local consumers. AGE20’S secured both the EU cosmetics notification (CPNP) and the UK cosmetics notification (SCPN) to meet regional regulatory requirements and validate product safety. This move follows similar UK expansion by sister brand LUNA, which increased concealer shades from 6 to 20 to suit a diverse population. AGE20’S says it already sells in about 30 countries and aims to build brand awareness in the UK as a step toward broader European expansion.
