AGE20’S Enters UK via Pureseoul to Expand Global Reach
Creatrip Team
3 months ago
AGE20’S, a Korean cosmetics brand, has entered the UK market by joining Pureseoul (a K-beauty select shop) both online and in 11 physical stores across major cities including London and Cardiff, with plans to expand to 14 locations this year. The brand introduced its best-selling “Essence Pact” in 20 shades tailored to local consumers and obtained required registrations for cosmetics distribution in the EU (CPNP) and the UK (SCPN). This move follows similar shade expansion by LUNA at Pureseoul, reflecting efforts to adapt to diverse skin tones in multiethnic markets. AGE20’S aims to build brand recognition in the UK and use this foothold to pursue broader European expansion, continuing its global diversification across some 30 countries including the US, Japan, and China.
