'Pajama Core' Trend Grows from Airport Fashion to Girls' Night Parties
Creatrip Team
3 months ago
After singer G-Dragon popularized 'pajama core' as airport fashion, the trend continues as homewear and outerwear blur. Eland's lingerie brand Evelyn reported a 55% year‑over‑year sales jump in homewear; 80% of new members chose homewear as their first purchase. On social media, pajamas are being styled with shirts and jackets for a relaxed yet intentionally dressed look. The rise of 'girls' night' (informal social evenings where friends wear matching pajamas and hang out) among Gen Z also fuels demand—hashtags like #pajama and #pajamaparty have hundreds of thousands of posts, and related YouTube content has racked up high views. Brands from Evelyn to SKIMS and Victoria's Secret are expanding lounge and holiday pajama lines, promoting the idea of 'everyday styling' and small at-home luxuries. Industry observers say pajama gifting and the normalization of homewear as fashion show the shift is becoming a lasting cultural trend.
