As winter arrives, fur (퍼, FUR) trims are a major outerwear trend in Korea, but wearing fur does not automatically make someone look like a 'Young Forty' (영포티 — a 40-something trying to look much younger). Luxury runways have showcased fur and shearling as statement pieces, and this season the use of fur is bolder and fuller, with long-haired (장모) fur and partial fur details on collars, cuffs, and fronts becoming popular. The outerwear market is also diversifying beyond puffer jackets to include mustang (무스탕), fur jackets, and longer coats. Consumers are choosing long, silhouette‑emphasizing coats for formal occasions and short, lively puffers for everyday wear; search data shows long coat interest up 170% and short puffer searches up 48% year‑on‑year. Styling tips include matching fur tones with UGG boots or wool socks to enhance seasonal looks. Overall, fur texture, amount, and placement now play key roles in trendy winter styling.
