Louis Vuitton opens 'Louis Vuitton Visionary Journeys Seoul' on Nov. 29 inside LV The Place Seoul at Shinsegae The Reserve — the brand’s largest Visionary Journeys cultural project to date. The six-floor destination blends retail, exhibitions and dining around the theme of travel. Floors 1–3 house fashion and leather goods, including Seoul-exclusive capsule items like the Capucines BB and Speedy Soft. Floor 4 features gifts and home objects, the ‘Art of Giving’ philosophy and ‘Objets Nomades’ craft pieces, plus Le Café Louis Vuitton with exclusive desserts such as ‘Goguma Petula’ (goguma means sweet potato). Floors 5–6 present immersive brand storytelling rooms — Trunkscape, Origins, Watches, Personalisation and Collaborations — and food highlights: Le Chocolat Maxime Frédéric (a chocolate shop) and JP at Louis Vuitton, a 5-course tasting by Atomix chef Park Jung-hyun. The design draws on traditional Korean saekdong (colorful striped fabric) motifs reinterpreted in modern materials and colors.
