Lush Korea Launches Same‑Day 'Fresh Today' Delivery with Kakao Mobility
Creatrip Team
4 months ago
Lush Korea has partnered with Kakao Mobility to introduce "Fresh Today," a same‑day delivery option designed to preserve the brand’s signature freshness through faster, more reliable logistics. The two companies held a cooperation ceremony at Kakao Mobility’s Seongnam headquarters and plan to advance the service and joint marketing while exploring eco‑friendly and socially valuable initiatives. Available via the Lush Korea app for parts of Seoul, Gyeonggi and Incheon, orders placed before 12:30 PM can arrive by midnight. Customers can choose between “Fresh Today,” “Fresh Tomorrow,” or standard delivery. Kakao Mobility’s B2B same‑day delivery (Kakao T 당일배송) uses its ICT systems for logistics management, monitoring and route optimization to offer fast, stable delivery without extra infrastructure investment, and aims to create new income opportunities for platform drivers. Lush Korea’s CEO said the partnership will deliver products at the timing customers want and create richer fragrance and mobility experiences.