Korean Inner-Beauty Brand Nothing Veral Sees 415% Sales Surge on Olive Young Global Mall
Creatrip Team
3 months ago
Nothing Veral, a Korean "inner-beauty" brand, reported a 415% increase in sales on Olive Young Global Mall from January to October year-on-year. The domestic trend of ingestible beauty supplements (inner-beauty) is expanding rapidly, with the market projected to grow from about 1 trillion KRW last year to 2 trillion KRW this year. Nothing Veral’s products—such as a drinkable ampoule called "Tingly" and daily tea bags in the "Love Tea" series—use natural ingredients and have drawn strong interest overseas, especially for items like pumpkin juice and red bean water that claim to reduce swelling and aid detox. By country, sales on Olive Young Global Mall were highest in Japan (about 300% growth), the United States, and Greater China. Combined Olive Young online and offline sales rose 189% in the same period. In October, Nothing Veral was named a "Rising Brand" by Olive Young and placed in the store’s Best Selection TOP5 for its pumpkin juice product. The company says it will continue to offer natural ingredient–based inner-beauty routines to global consumers.
