New Balance's Direct Entry into Korean Market Raises Concerns for Local Partner
Creatrip Team
a year ago
New Balance plans to establish a Korean entity by 2027, signaling its direct entry into the Korean market. This shift casts uncertainty on its long-standing partnership with E-Land World, which grew New Balance from a revenue of 250 billion KRW to over 1 trillion KRW in Korea. Concerns abound regarding the impact on E-Land World, which heavily relies on New Balance for revenue, and the potential for logistical challenges during the transition. Previous direct entry examples, like Golden Goose, show mixed success, underscoring the difficulties of maintaining growth without local expertise. E-Land remains open to collaboration to mitigate impacts, possibly exploring partnerships with other global sports brands.
