Korean Company Aims to Expand Food Waste Processor to Europe and USA
Creatrip Team
a year ago
AtHome, a South Korean home appliance brand, is pushing its food waste processor, "The Pleander," into European and American markets. After selling 150,000 units domestically since its 2023 launch, AtHome signed a deal with Italy-based Mares Group to distribute in Europe. The company strategically aims to appeal to European markets with high food waste disposal costs. They also plan participation in the 2025 Chicago Home Show to introduce additional products like dishwashers and mini dryers. Recent investments help fuel this global expansion.
