Chef Baek Addresses Promotion Allegations Over Antarctic Chicken Dish
Creatrip Team
3 months ago
Chef Baek Jong-won, head of Theborn Korea, responded to accusations that a Japanese-style fried chicken dish ('chicken nanban') he cooked on MBC's reality show The Chef of the Antarctic promoted a menu from his PPL restaurant (a test restaurant concept where menus change by sponsored ingredients). Viewers noted similarities with the restaurant's 'fried chicken set' and suggested indirect advertising. Theborn Korea denied the claims, calling them excessive and saying there are no plans to release the dish as an official menu. The company also dismissed talk of Baek's TV comeback, explaining the aired program was filmed earlier, and said it will focus on overseas business expansion instead. (PPL식당: a concept test restaurant used for product placement and menu trials.)
