CreatripTeam

There is growing anticipation that China may lift its 'Hallyu Ban' (Limitation on Korean Cultural Content) as early as May, which was imposed in 2017 following the deployment of the U.S. THAAD missile defense system in South Korea. The potential lifting of the ban is expected to benefit South Korean industries such as cosmetics, food, and travel, which had faced challenges due to the restrictions. The cosmetics industry, in particular, expects to revive its marketing activities in China, while the travel and hotel sectors anticipate increased Chinese tourism leading to higher reservations and revenues. The duty-free industry also holds positive expectations for revenue growth due to increased Chinese tourist arrivals.