POUSIERÉ Launches Gift Wrapping Service for First Holiday Season
Creatrip Team
4 months ago
POUSIERÉ, a homewear brand that officially debuted in October, has introduced a gift wrapping service on its online store for the holiday season. The service aims to strengthen the brand’s positioning as “homewear that makes a great gift” and will become a continuing part of customer experience. Packaging reflects POUSIERÉ’s aesthetic and allows customers to have names or short phrases embroidered on the dust bag; a paper charm printed with a Christmas tree is added during the holiday period. Director Minmi Lee said the service is meant to extend personal taste and identity into shared experiences—letting givers express their style while letting recipients encounter the brand’s persona. The brand has gained attention for promoting “self-taste consumption” in Korea’s homewear market, and its debut collection “The Girls Within” blends purity and sensuality with French vintage-inspired silhouettes, comfortable, skin-friendly materials, and careful tailoring. POUSIERÉ is operated by AnotherLayer Co., which positions itself as a “brand nexus group” that develops in-house labels and invests in promising brands.
