Now In Korea
K-Beauty Brand DALBA Global Expands Devices and Offline Presence
Creatrip Team
3 months ago
DALBA Global, known for its popular “flight attendant mist,” is ramping up growth through product diversification and retail expansion. The company plans to launch additional beauty devices in early next year—an upgraded version of its ‘Signature Ulthera Double Shot’—after devices generated strong sales domestically and abroad. DALBA’s device revenue reached about KRW 3.022 billion year-to-date and KRW 1.063 billion in the first quarter after launch; overseas device sales (in markets like the U.S. and Japan) totaled KRW 1.19 billion. To boost consumer touchpoints, DALBA will open its first standalone offline store at Hyundai Department Store Mokdong on the 28th and roll out shop-in-shop spaces at CHICOR Myeongdong and Hongdae. International retail expansion continues with placements at Costco and Ulta now confirmed, plus planned entries into Boots and Sephora; the firm aims for 5,000 overseas retail points by year-end. These moves come as DALBA seeks to recover from third-quarter results that missed some market expectations. The company targets annual sales of KRW 500 billion (5,000억) and expects operating profit to exceed KRW 100 billion, with analysts forecasting similar figures. CFO Yang Se-hoon said North America, Europe and ASEAN are driving steady global sales growth, and analysts anticipate a significant offline sales increase as global retail listings begin to contribute in Q4. (Note: CHICOR is a Korean beauty-focused retailer.)
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