Fashion Platforms Chase Fandoms with Official K-pop and E-sports Goods
Creatrip Team
4 months ago
Korean fashion platforms are targeting fandom-driven sales by adding official merchandise, albums, and collaboration items. Ably Corporation’s shopping apps (Ably and 4910) have become official retailers of global e-sports brand T1’s TI SHOP, selling jerseys, light sticks, tumblers, bags, and more; Ably’s Japanese app Amud also carries T1 goods. Ably recently signed as T1’s lead partner, providing sponsorship and support, and earlier launched an ‘Albums’ category on K-Town4U to sell CDs, LPs, kit albums (Kit Album), photocards, and related goods—this category saw a 90% year-on-year revenue rise and 56% more orders last month. Musinsa launched “K-Connect,” a service curating K-pop and K-culture items (albums, artist-collab fashion, merch, and event tickets) to link global fans with Korean trends, building on prior limited-release services like Musinsa Drop and Musinsa Edition. Industry observers say fandom consumers are highly loyal and spend strongly, helping platforms attract both domestic and international fans.
