Bvlgari Unveils Holiday “Divas’ Dream” Pop-up in Korea
Creatrip Team
4 months ago
Italian jeweler Bvlgari launched a holiday pop-up in Korea themed on its signature Divas’ Dream collection, celebrating Rome’s art and craftsmanship. Inspired by the fan-shaped mosaic motif of the Baths of Caracalla (Caracalla Baths), the collection interprets classical geometric forms into modern, feminine designs. The sensory pop-up features a central Divas’ Dream lighting tree that projects radiant Roman-inspired light, displays the latest and best-selling jewelry lines, and offers seasonal touches like Panettone (Italian holiday cake), three limited-edition Divas’ Dream postcards, and a commemorative stamp produced with Korea Post available exclusively at the pop-up. The events tour major department stores in Korea: Hyundai Department Store Pangyo (Nov 6–16), Shinsegae Centum City (Nov 21–27), Shinsegae Gangnam (Dec 4–14), and The Hyundai Seoul (Dec 18–31). Brand ambassadors including actors Kim Ji-won, Lee Seo-jin, and idol ambassador Jang Won-young have visited or will appear to embody the holiday mood.
