Burger King Expands 'Have It Your Way' Campaign with Gen.G's Ruler and Math Instructor Jeong Seung-je
Creatrip Team
4 months ago
Burger King Korea has expanded its 'Have It Your Way' campaign by collaborating with public figures to turn fan recipes and personal preferences into limited menu items. After the Gen.G e-sports team collaboration that produced the sold-out 'Penta Cheese Whopper'—inspired by player Ruler swapping the usual quatro (four) cheese bun for a cheese bun to create five layers of cheese—Burger King partnered with popular math instructor Jeong Seung-je for a new app-exclusive item. Jeong proposed a playful formula of 6 cheeses, 6 pickles, and 6 bacons (6×3=18), resulting in the 'Jeong Seung-je 6318 Burger' released to KING-tier app members. The brand says the campaign pivots from chef-driven releases to curation of viral recipes and celebrity tastes, offering fans a chance to experience and share personalized menu ideas through the 'Have It Your Way' platform.
