Makeup Star 'rom&nd' to Launch Skin Care Line, Expand to U.S.
Creatrip Team
4 months ago
rom&nd, a leading Korean color cosmetics brand owned by iFamilySC, will enter the skin care market in early next year (products for basic skin care). The company plans to shift export focus from Asia to Western markets and has already expanded its U.S. operations with a local subsidiary, staff hires, and around 800 offline shop placements. rom&nd’s sales jumped from 85.3 billion KRW in 2022 to 204.8 billion KRW last year, with 68% from overseas. Its Seoul flagship “Pink Office” (brand concept store) draws about 1,000 visitors daily, and similar pop-up stores will open in the U.S. The brand’s lip set “Volume Hectrio” sold strongly on TikTok after a U.S. release. iFamilySC will also offer its in-house personal color diagnosis service “iColor” (personal color analysis) to businesses and pursue M&A for growth.
