Olive Oil 'Ole-Shot' Morning Trend Spreads Among MZ Generation
Creatrip Team
4 months ago
A morning 'ole-shot' routine—mixing olive oil and lemon juice on an empty stomach—has gone viral in South Korea, especially among MZ (Millennial and Gen Z) consumers. Celebrities like Jang Wonyoung, Go So-young, and Uhm Jung-hwa popularized the habit, driving online searches. Advocates cite olive oil's monounsaturated fats and oleic acid for potential cholesterol and cardiovascular benefits, along with anti-inflammatory and antioxidant effects. Convenience products such as stick, tablet, and capsule forms (capsules that contain olive oil and preserve it from oxidation) are emerging; one example is Niarr’s Pichual Oil Care 28 capsules (14-day supply) made from Spanish organic cold-pressed olive oil. Industry sources say the trend reflects a broader interest in “slow aging” and wellness routines and is boosting the inner-beauty market as consumers favor easy-to-start morning practices.
