Air France has opened its first pop-up store at Le Bon Marché, the historic Parisian department store, running through January 2, 2026. Located on the store’s second-floor travel section, the space is styled in Air France’s signature colors and features scenography (spatial design) that evokes an airplane window and maximizes natural light to convey the brand’s heritage and the French art de vivre (French way of life). The pop-up showcases a curated brand collection—vintage weekend bags, La Croisette tote, snow globes with the Eiffel Tower and Air France’s iconic red motif, teddy bears in airline uniforms, and Concorde model planes—designed for both gifting and personal keepsakes. Products reflect Air France’s 90-year legacy of travel expertise and are available in-store during regular hours and online through the airline’s shopping site.
