SHIRO Relaunches Limited 'WHITE' Fragrance Series Inspired by Pure Bouquet
Creatrip Team
4 months ago
Natural beauty brand SHIRO has relaunched its limited ‘WHITE’ fragrance series, first sold in Japan in 2021, to mark the founding of its predecessor brand LAUREL. The floral scent opens with apple, bergamot, and white tea, follows with jasmine, lily of the valley (eunbangkeulkkot), and white lily, and rests on musk and sandalwood. The line includes three products: White Eau de Parfum, White Rich Hair Milk (containing Hidaka kelp extract and tomato seed oil for winter hair care), and White Hand Serum (with jojoba oil, gagome kelp, and shea butter for light absorption). SHIRO says the subtle white floral accords suit the cold season and the series is sold at the SHIRO Seongsu flagship store and online channels including Naver Smart Store.
