BLUE ELEPHANT Launches Sports Eyewear Line 'ACTIVE' with Myeongdong and Hongdae Stores
Creatrip Team
4 months ago
K-eyewear brand BLUE ELEPHANT is entering the sports market with a new line called ACTIVE, launching November 21. The sport-focused eyewear emphasizes lightweight wear, high durability, and a secure fit to minimize movement during activities like running and hiking. Designed for both urban running and outdoor hikes, the line mixes functional features with the brand’s trendy design. Simultaneously, BLUE ELEPHANT will open standalone ACTIVE stores in central Seoul locations Myeongdong and Hongdae, positioning them as urban ‘running hubs’ easily accessible to locals and tourists. The company says this move aims to expand from fashion eyewear into a lifestyle eyewear brand. BLUE ELEPHANT also plans a large megastore, ‘Space Seongsu’ (스페이스 성수), in Seongsu-dong on November 29.
