Kim Kardashian’s SKIMS Opens Holiday Popup in Seoul
Creatrip Team
4 months ago
Hansem (a Korean fashion company) will host SKIMS pop-up stores from Nov. 21 through the end of next month at TOMG. Seongsu and on the 2nd floor of The Hyundai Seoul in Seoul. This is the first time Hansem brings Kim Kardashian’s global brand SKIMS to the Korean market. SKIMS, founded in 2019 by Kim Kardashian and entrepreneur Jens Grede, is known for shapewear, underwear and loungewear and has over 6.95 million social media followers. The brand’s valuation is estimated at about $5 billion. Both pop-ups are styled in SKIMS’ signature soft-tone color palette and cable-knit details, and TOMG. Seongsu’s 1st and 2nd floors (119 m²) have been fully converted for the event. The stores will present around 120 items from the SKIMS 2025 Holiday Collection, including Christmas-print loungewear, flannel slip sets, cable-knit “Snow Bunny” hoodies and pants, and best-sellers like the Fits Everybody long-sleeve tee and Cotton Fleece Classic hoodie. Hansem says the popup aims to introduce a major global brand to Korean consumers and to continue bringing curated international fashion to the local market.
