Blue Elephant Launches 'ACTIVE' Sports Eyewear Line, Opens Flagship Stores in Myeong-dong and Hongdae
Creatrip Team
3 months ago
K‑eyewear brand Blue Elephant will enter the sports market with a new performance line called ACTIVE, launching on November 21 and opening dedicated stores simultaneously in Seoul’s Myeong‑dong and Hongdae districts. The ACTIVE collection emphasizes lightweight comfort, durability, and a secure fitting structure to minimize movement during activities from city running to hiking, combining practical design with Blue Elephant’s trendy aesthetic. The Myeong‑dong and Hongdae stores are positioned as urban “running hubs” accessible to both locals and tourists, reflecting the brand’s shift from fashion eyewear to lifestyle eyewear. Blue Elephant also plans a large 3,300 m² (about 1,000 pyeong) megastore called “Space Seongsu” in Seongsu‑dong on November 29. (pyeong: traditional Korean unit of area)
