MediCube Sees Rapid Sales Growth at ULTA Three Months After U.S. Entry
Creatrip Team
3 months ago
K-beauty company APR’s flagship brand MediCube has quickly expanded its U.S. presence after launching at major beauty retailer ULTA Beauty. After signing a supply deal in May and appearing in ULTA’s online store and roughly 1,400 U.S. brick-and-mortar outlets in August, MediCube reported about a 30% increase in monthly sales by October. Popular items include the PDRN and collagen lines, with the best-selling Zero Pore Pad selling over 100,000 units and the PDRN Pink Collagen Gel Mask exceeding 600,000 single-sheet sales—boosted in part by social media attention and a purchase mention by White House aide Caroline Levitt (Caroline Levitt). MediCube ranked No.1 in ULTA’s online skincare category and No.3 in combined online-offline rankings for October. Orders and purchase volumes rose sharply—October reorder value was about 40% higher than initial August orders—and extra replenishment was made in September. APR plans to push promotions for Black Friday and year-end sales to sustain momentum and strengthen MediCube’s U.S. footprint.
