E-Land Logistics Center Fire Disrupts Fashion Supply Chain; Stores Remain Open
Creatrip Team
4 months ago
A major fire on Oct 15 at E-Land’s integrated fashion logistics center in Cheonan destroyed roughly 11 million items and is causing ongoing delivery delays, though retail stores (e.g., New Balance, SPAO, Shoopen, MISSO) continue normal in-store operations. E-Land is assessing damage, setting up temporary logistics sites and rerouting regional shipments, but rebuilding routing, IT systems and distribution could take at least six months and possibly 1–2 years. The loss and reconstruction costs may significantly dent E-Land World’s annual results — analysts warn the hit could exceed typical operating profit levels. The company says it is prioritizing emergency recovery to minimize customer inconvenience while official damage totals await fire authority inspections.
