HiteJinro’s TERRA Parodies 'Chicken Meeting' in New Fast-Made Digital Ad
Creatrip Team
4 months ago
HiteJinro released a new digital ad, “TERRA’s Era 2,” parodying the recent high-profile “chimaek (chicken + beer)” meeting between tech and industry leaders. Produced in just two weeks via a fast-advertising (패스트버타이징) approach, the spot shows models enjoying TERRA beer and chicken at the real-life Kkanbu Chicken Samsung branch (깐부치킨 삼성점) and building a playful “TERRAsomak tower” to drink together. The campaign continues the brand’s imaginative “TERRA’s Era” world, following a 2022 ad that imagined a world filled with TERRA. HiteJinro says the quick, humorous execution aims to sustain buzz and deepen consumer association with the TERRA brand.
