G-STAR 2025, South Korea’s largest game show, ran four days (Nov 13–16) at BEXCO in Busan and attracted about 202,000 visitors across 3,269 booths (B2C + B2B). Major Korean publishers—NCSOFT, Netmarble, and Krafton—unveiled multiple new titles; NCSOFT presented five new games and an immersive dome theater called “NC Cinema.” Global firms such as Bandai Namco and Blizzard also participated. B2B operations expanded networking lounges and recorded 2,190 paid buyers. Organizers prioritized crowd-control and safety, noting a slight drop in attendance and booths from last year. They said they will continue to innovate exhibition formats and visitor experiences. (BEXCO: a major convention center in Busan; B2B/B2C: business-to-business / business-to-consumer)
