Now In Korea
Spotify House Seoul Brings Personalized Music Experiences to Seongsu-dong
Creatrip Team
4 months ago
Spotify opened 'Spotify House Seoul' in Seongsu-dong, Seoul, a multi-floor experiential space designed like a home—café, kitchen, bedroom—focused on showcasing its music platform features. Visitors experienced 'Daylist' (a day-part personalized playlist that updates four times daily), 'Spotify Connect' and a car display demonstrating seamless device switching, and social listening features like 'Jam' and 'Blend' that let up to 10 listeners combine tastes into one playlist. The event included a Jam bar where guests scanned QR codes to add tracks and create customized cocktails based on their music preferences. On the second floor, a 'Create Kitchen' let visitors scan hidden Spotify codes to access editorial playlists (e.g., RADAR Korea), while the third floor’s 'Lossless Living Room' demonstrated Spotify’s lossless FLAC streaming (up to 24-bit/44.1kHz) and offered artist voice messages via a ‘Green Phone.’ Attendees could try playlist mixing tools (mobile Premium feature), explore the personalized weekly 'New Music Radar' in a bedroom setup, and post to a live 'Fan Diary' screen. The space also displayed limited collaboration merch ('Spotify Closet') and photo spots like the utility-room with an LED dryer. Live performances by domestic and international artists—including Jay Park, Zion.T, and more—ran across the event days, emphasizing Spotify’s themes of technology, personalization, and artist-fan connection.
Like the information?