Chinese Makeup Brand 'Flawornos' Draws Crowds in Seoul Despite Higher Prices
Creatrip Team
4 months ago
A pop-up store for Chinese makeup brand Flawornos (플라워노즈) in Seongsu-dong, Seoul attracted large numbers of young shoppers, especially women in their teens and twenties, even though many products were relatively expensive and sold out. The brand, known for princess-like (“gongju-style”) packaging and bold colors, has built popularity through SNS and influencer buzz—amassing over 1.2 million TikTok followers—and is testing the Korean market ahead of planned offline distribution via retailers like Olive Young. Industry data show rising imports of Chinese cosmetics into Korea while K-beauty exports to China have fallen; experts say C-beauty’s strong design and color-focused strategy appeals to Gen Z’s interest in aesthetics and collectibility, though product safety still needs more verification.
