Korean Coffee Chains Kick Off Winter Early with Seasonal Menus
Creatrip Team
4 months ago
Major Korean coffee franchises have launched winter limited menus about a month earlier than usual. Starbucks led the trend with a 'Where's Wally?' collaboration and an MSGM partnership offering practical gifts like blankets and humidifiers. Pascucci released a Christmas campaign featuring model Karina and began selling holiday cakes, while A Twosome Place partnered with character Pingu for limited goods and new season cakes. Brands aim to capture consumer sentiment on social media—being first creates a 'must-have' effect that boosts sales—and practical factors also matter: earlier launches help manage winter supply-chain risks and draw customers before severe cold reduces store visits. The early shift was accelerated by an earlier-than-usual cold snap and reduced autumn promotions after the Itaewon tragedy. (Pascucci and A Twosome Place are Korean coffee franchise brands.)
