MZ Generation Turns to Second-Hand Fashion for Value and Variety
Creatrip Team
a year ago
The second-hand clothing market is significantly growing, with the MZ generation (millennials and Gen Z) embracing it as a primary consumption behavior. This shift is attributed to the preference for experiences over possessions and the pursuit of economic value. In contrast to the decline in new clothing sales, platforms like 'Bungaejangter' have seen an 87% increase in second-hand fashion sales. This trend is linked to a greater acceptance of second-hand items and the desire for diverse styles at reasonable prices. Limited edition items are also popular in second-hand markets as they offer the chance to acquire unique pieces. Analysts suggest that the MZ generation's inclination towards rational consumption and unique self-expression is driving this trend.
