Orion’s Overseas Growth Driven by Russia; Overseas Sales Now 68.8%
Creatrip Team
4 months ago
Orion reported Q3 2025 consolidated revenue up 7% to KRW 828.9 billion and operating profit up 0.6% to KRW 137.9 billion; year-to-date revenue rose 7.4% to KRW 2,407.9 billion. Overseas sales accounted for 68.8% of total. Strong performance came despite global demand softness, thanks to product competitiveness and channel-focused sales strategies. Russia led growth with 44.7% revenue growth as diversified local product lines—like Choco Pie Watermelon (초코파이 수박), Fresh Pie, and jelly snacks—met surging demand and pushed factory utilization above 120%. Korea unit saw 4.3% sales growth but operating profit fell; exports of K-snacks (Korean snacks) such as Kobuk Chip (꼬북칩) and Cham Bungeoppang (참붕어빵) helped offset weak domestic consumption. China restructured toward snack shops, convenience stores and e-commerce, boosting profit. Vietnam’s sales dipped slightly but volume grew and market share remained strong with planned rice-snack line expansion; India posted 38.7% revenue growth using a 20-rupee price strategy and local merchandising. Across regions, Orion plans more product diversification, production-line expansions and new market entries while managing rising raw material costs through efficiency measures. (Cham Bungeoppang: fish-shaped red bean pastry; K-snack: Korean snack)
