MediCube’s New York Pop-Up Draws 12,000 Visitors, Visits by Kendall Jenner
Creatrip Team
4 months ago
Korean beauty company APR’s flagship brand MediCube held a pop-up store on Broadway, New York, from Oct. 24 to Nov. 2 under the theme “MediCube: Turn On Radiance.” The event showcased MediCube cosmetics and the AGE-R (Age-R) beauty device line, and attracted about 12,000 visitors. U.S. model Kendall Jenner—known to use MediCube products—was photographed trying the brand’s skincare and beauty devices. APR also ran outdoor ads across Times Square and the subway with the slogan “Shine Confidently,” promoting items like the AGE-R Booster Pro, PDRN Pink Peptide Ampoule, and Zero Pore Pad. APR said the campaign aimed to strengthen its presence in the U.S. market and planned continued local engagement through year-end and next year.
