SPAO, the SPA brand from E-Land World, launched its ‘SPAO Outer Festa (스아페)’ campaign on the 14th, showcasing a curated selection of popular winter outerwear both online and in stores. Featured items include the Basic Puffer, Pastel Puffer, Basic Peacoat (패쪼), Wool-blend Belted Balmacaan Coat, and Synthetic Leather Shearling Mustang Jumper—offered at promotional prices. The Basic and Pastel Puffers, inspired by October 2024’s ‘Seongsu Puffer Land’ pop-up (팝업스토어), have driven cumulative sales of 3.3 million puffers across the brand. These pieces emphasize SPAO’s technical features—water-repellent daily wear, a 3-layer structure to prevent filling loss, and an in-house 3-mix filling for lightweight warmth—with added hand-warmer details this season for extra insulation. During the campaign customers can also receive discount coupons for qualifying purchases and a limited-edition reusable bag. SPAO says the event highlights a variety of winter staples at accessible prices and hopes to attract wide customer interest.
