innerTIDE Expands Global Reach with Entry into Shinsegae Duty-Free
Creatrip Team
4 months ago
innerTIDE, a Korean home esthetic brand specializing in exosome-based skincare, has launched in Shinsegae Duty-Free Myeongdong and its online mall, offering duty-free discounts to international and domestic travelers. The brand has grown its global presence in China, Japan, Southeast Asia, Europe, North America and the Middle East through strong branding and export success — its Exo Tension Stretch sheet mask (made from a special stretch fabric) sold over 500,000 units. Products like the Exo Bright Melting Powder-in-Cream gained attention via Amazon and social media. innerTIDE now offers a lineup including lyophilized (freeze-dried) boosting ampoules, all-in-one bubble essence, and freeze-dried eye cream, totaling nine products, and is preparing an exosome program with a stem-cell treatment clinic. The brand emphasizes patented colostrum exosome-based high-function ingredients developed under a national ministry project and positions itself for both clinic aftercare and home use. CEO Kim Sohyun said the Myeongdong duty-free store listing will strengthen global competitiveness and increase international exposure.
