CreatripTeam

Musinsa, Korea's leading fashion platform, achieved its first sales milestone of over 1 trillion won last year, driven by increased offline store expansion and a surge in foreign customer spending. The brand has seen its annual Gross Merchandise Volume (GMV) grow by over 20% to reach mid-4 trillion won, with its women's fashion platform 29CM also showing significant growth. Musinsa's success is partly attributed to the global 'K-fashion' trend and strategic investments in new markets. Their flagship store in Seoul's Seongsu district has become a landmark for foreign tourists eager to experience Korean fashion. Musinsa plans to continue expanding its offline presence and explore international markets, particularly in Japan.